micromarketing


micromarketing
A form of target marketing in which companies tailor their marketing programmes to the needs of a narrowly defined geographic, demographic, psychographic, or behavioural market segment.

Big dictionary of business and management. 2014.

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  • Micromarketing — was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing. [1]. The subject of micromarketing was developed further in an article in February 1990, which emphasised… …   Wikipedia

  • micromarketing — UK US /ˈmaɪkrəʊˌmɑːkɪtɪŋ/ noun [U] COMMERCE, MARKETING ► the activity of marketing products or services directly to particular groups of people based on information that has been collected about them: » Micromarketing allows retailers to stand… …   Financial and business terms

  • micromarketing — /mī krō märˈkə ting/ noun Marketing set in the context of individual business firms (cf ↑macro marketing under ↑macro ) ORIGIN: ↑micro (1d) …   Useful english dictionary

  • Micromarketing — A marketing strategy in which advertising efforts are focused on a small group of highly targeted consumers. Micromarketing requires a company to narrowly define a particular audience by a particular characteristic, such as ZIP code or job title …   Investment dictionary

  • micromarketing — /maɪkroʊˈmakətɪŋ/ (say muykroh mahkuhting) noun Commerce the development of products, marketing procedures, and advertising all geared to target small but identifiable segments of the consumer market. –micromarketer, noun …   Australian English dictionary

  • micromarketing —  Marketing strategy targeting very small groups or individual customers.  ► “A 4 market test of a new micro marketing program will customize Heinz ketchup TV ads for specific grocery stores.” (Brandweek, June 26, 1995, p. 3) …   American business jargon

  • micromarketing — / maɪkrəυ ˌmɑ:kɪtɪŋ/ prefix the study of the marketing strategy of an individual business …   Marketing dictionary in english

  • Школьный портал — единая стартовая страница — Школьный портал http://www.portalschool.ru/ Коммерческий: нет …   Википедия

  • Market customization — “Customize”– to modify (something) according to a customer’s individual requirements. [Collins English Dictionary, 8th Ed 2006. Harper Collins Publishers.] Micro Marketing include, segment, niche, local and custom.Future of mass productionMass… …   Wikipedia

  • Microbusiness — A microbusiness is a small business or enterprise with less than 5 employees and little access to commercial banking. Many microbusinesses are side businesses run from the house or via the internet. Starting a microbusiness is often a possibility …   Wikipedia